We spoke to Suhani Parekh of Misho on creating a cult fashion brand, and according to her, the secret is your design integrity

Social media is in a tizzy over the Misho hoops spotted on Kendall Jenner when I dial Suhani Parekh, the founder of the brand, who is currently in London. A few hours after our conversation, her Instagram page announces yet another Jenner appearance in Misho—an enviable twice-in-the-same-week feat that not many international brands, let alone Indian, can boast of. But then again, this is not the first time a fashion icon has given Misho their stamp of approval—Rihanna, Kim Kardashian West, Sonam K Ahuja, Kareena Kapoor Khan, Deepika Padukone and Claire Foy are just a few names on Misho’s roster of star-studded patrons.
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How does an Indian jewellery label end up in Kendall Jenner’s wardrobe? was first seen on: https://www.womensfashiongallery.in
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